Hook Up Designs is a New Zealand-based brand born in Wanaka, specialising in creating innovative, practical solutions that Hook Up items around your house. 

We are Brad and Renee as the founders of Hook Up, we are united by our shared passion for design that is both functional and intentional. We first met in an entrepreneurship class in University and after years of collaboration and support, we’re now partners in life and in launching our small business together.

Brad brings a background in Industrial Design, metal fabrication, and production, with a passion for bringing ideas to life. Renee brings experience in Fashion Design, product development, and product management, shaping the structure behind the scenes. Together we create considered products that combine creative innovation with practical functionality designed for everyday use. 

As hands-on founders, we’re involved in every step from concept and production to shipping. We ensure every piece reflects our dedication to quality and purpose. Follow the journey with us via our Instagram linked at the bottom of the page, we love to share all things Hook Up and NZ made.

Our debut product Hook Up Original exemplifies our commitment to thoughtful design that solve everyday issues, starting with the garden. It offers an instant, durable solution for hanging your hose. What began as a garden hose sprawled across the ground, posing a tripping hazard around the side of the house, highlighted the need for a solution that was both practical and aesthetically pleasing. We sought a design that didn't require drilling into the walls of our rental house and was free from plastic materials. Many prototypes later metal scraps were turned into the Hook Up Original which quickly turned into a successful marketplace sale, revealing a clear need for Hook Up solutions. 

We craft each Hook Up product in small batches here in Wanaka, prioritising quality over quantity and using materials built to stand the test of time. Every piece reflects our belief that design should be simple with purpose in every detail. We’re driven by the idea that functionality should never come at the cost of good design or the planet. And we’re proud to create products that not only look good but do good, supporting local craftsmanship and production every step of the way.

While our journey starts with this versatile hook, we’re excited to expand our range and develop a full suite of Hook Up products designed to simplify and beautify your space.